Tom Van Den Bosch to be the new CEO of itsme®

Current Chief Product Officer co-founded digital identification app in 2017

White smoke can be seen at Belgian Mobile ID, the company behind the successful identity app itsme®. Tom Van Den Bosch will succeed Stephanie De Bruyne as CEO from June 1st. In addition to the continued anchoring of itsme® in Belgium, further expansion of digital applications and entering new markets are among his main objectives.

With this internal succession, Belgian Mobile ID underlines its confidence in continuity, experience and the strength of in-house talent. Tom Van Den Bosch was one of the leading figures when the identity app was founded in 2017. Today, he is part of the management team as Chief Product & Transformation Officer, and played a key role in the company's accelerated growth and profitability.

Ellen Aelvoet, President of the Board: ‘The Board is very much looking forward to working with Tom as CEO. With his years of experience at itsme®, his strong strategic vision and his leadership skills, he is ideally placed to further develop our ambitious growth plans.’

Belgium's most popular app

Van Den Bosch will take over the CEO torch from Stephanie De Bruyne, who is leaving the company after five years for a position at ING Belgium. He will head Belgium's most popular app, which has since been installed by more than 7 million compatriots and is used more than one million times a day. No app in our country does better.

Today, the app is offered in 17 European countries. The company has almost 100 employees, registered a record 475 million itsme® actions and posted a profit of €5.4 million in 2024.

‘I am extremely excited to be working with the fantastic team at itsme® to continue building on the strong foundations we have laid in recent years. In an increasingly digital world, where trust and security are crucial, the role of a digital identity is more relevant than ever, both in Belgium and abroad,’ says Tom Van Den Bosch, soon to be CEO of itsme®.
Download high-resolution images here

For press enquiries, contact:
​Alexis Bracke | itsme@talkie.be | 0473 63 48 20
​Johannes Huysmans | itsme@talkie.be | 0474 45 67 91

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About itsme®

Since 2017, the itsme® app has been the simple and secure reference for mobile identification and privacy protection in the digital world. Today, itsme® has more than 7 million users and is adopted across more than 20 different sectors. With itsme®, users can: identification (create a new online account and share identity details), authentication (secure and personal access to a website or application), approval of transactions (confirm a purchase or bank payment), electronically sign documents with legal validity (qualified electronic signature with the highest level of assurance), and, finally, share data from an authentic source with a third party (data sharing). These various functionalities account for an average of 35 million itsme® actions per month, or more than 1 million itsme® actions per day.

itsme® was recognized as a digital identity by the Belgian government in January 2018 and at the European level in December 2019 (LOA high eIDAS). The application is widely used in the financial sector as it complies with PSD2, FATF, and GDPR regulations and has obtained ISO27001 certification.

itsme® was developed by the Belgian Mobile ID consortium, which brings together seven leading players from the Belgian banking and telecommunications sectors: Belfius, BNP Paribas Fortis, KBC/CBC, and ING on one side, and Orange Belgium, Proximus, and Telenet on the other. In mid-2021, for the first time since the identity app’s launch, a government fund became a shareholder, acquiring a 20% stake: the Federal Participation and Investment Company (FPIM). Additionally, six other shareholders contributed extra capital, with the aim of taking further steps towards a European digital identity.

Today, the app is available in 17 European countries: Belgium, Denmark, Estonia, Finland, France, Germany, Iceland, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Sweden, Spain, the United Kingdom and Romania.

Contact

itsme@talkie.be