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Alexis Bracke
Senior PR Account Manager, Walkie Talkie NV
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About itsme®
Since 2017, the itsme® app has been the simple and secure reference for mobile identification and privacy protection in the digital world. Today, itsme® has more than 7 million users and is adopted across more than 20 different sectors. With itsme®, users can: identification (create a new online account and share identity details), authentication (secure and personal access to a website or application), approval of transactions (confirm a purchase or bank payment), electronically sign documents with legal validity (qualified electronic signature with the highest level of assurance), and, finally, share data from an authentic source with a third party (data sharing). These various functionalities account for an average of 35 million itsme® actions per month, or more than 1 million itsme® actions per day.
itsme® was recognized as a digital identity by the Belgian government in January 2018 and at the European level in December 2019 (LOA high eIDAS). The application is widely used in the financial sector as it complies with PSD2, FATF, and GDPR regulations and has obtained ISO27001 certification.
itsme® was developed by the Belgian Mobile ID consortium, which brings together seven leading players from the Belgian banking and telecommunications sectors: Belfius, BNP Paribas Fortis, KBC/CBC, and ING on one side, and Orange Belgium, Proximus, and Telenet on the other. In mid-2021, for the first time since the identity app’s launch, a government fund became a shareholder, acquiring a 20% stake: the Federal Participation and Investment Company (FPIM). Additionally, six other shareholders contributed extra capital, with the aim of taking further steps towards a European digital identity.
Today, the app is available in 24 European countries: Belgium, Bulgaria, Denmark, Germany, Estonia, Finland, France, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, the Netherlands, Norway, Austria, Poland, Portugal, Romania, Slovakia, Spain, the Czech Republic, the United Kingdom and Sweden.